ipsy is revolutionizing the way people discover beauty. The experience is centered around Glam Bag, a monthly subscription service that hand-picks and mails you five exciting beauty products personalized just for you, plus a super cute makeup bag, for only $10 a month. From well-known and best-selling brands like Too Faced, Urban Decay, tarte cosmetics, Benefit Cosmetics, NYX Professional Makeup, Smashbox Cosmetics, and ColourPop to new emerging brands from around the world, ipsy brings you the very best in makeup, skincare, hair, nail, and tools every month based on your unique preferences. AND! We also give you the latest-and-greatest tips, how-to’s, and tutorials on everything from makeover tricks to tips on how to get glossy lush hair. All to help you master your Glam Bag goodies.

Our mobile app is hands-down the best way to experience the Glam Bag:
• Spoiler Alert: See your Glam Bag products before you receive them in the mail.
• Beauty Tips: Check out pics, face charts, videos, and the easiest tips and techniques ever, all created to help you conquer application for YOUR products.
• Product Reviews: Answer a few fun, fast questions to better personalize your Glam Bag in the future. The more you review, the more personalized your products become.

ipsy was founded by Michelle