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eBay is gussying up its online marketplace on small screens.
The e-commerce company on Tuesday released the newest version of its mobile app for phones running on either Apple's iOS and Google's Android software, looking to make the app easier to browse for buyers and more helpful for sellers.
"This is the first step on mobile," David Beach, eBay's director of product management in mobile, said in an interview. "We needed a clean slate to build upon to build new user experiences...and this framework allows us to do that."
The app overhaul, which borrows in part from eBay's website on desktop computers, comes soon after the company in July split from its faster-growing PayPal unit, with the separation putting increased pressure on eBay to ramp up its slow sales growth. Now eBay is working to find ways to bring back casual users, many of whom abandoned the marketplace after a data breach of its passwords last year and after Google demoted eBay listings in its search results. eBay hopes simplifying the buying and selling experiences on its site and apps will help change that.
The new eBay 4.0 app, available starting Tuesday, will include three main tabs. The "activity" app will include a summary of a user's recent actions on the site, including searches, recently viewed products and selling activity.
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License Model: Free
Limitations: Not available
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Developer: Ebay Inc.
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